DIGITAL MARKETING PAY PER CLICK (PPC)
Pay per click (PPC), also called cost per click, is the most important Digital Marketing Tool model used to direct traffic to your website. In the simplest form of PPC an advertiser pays the publisher (typically a website owner) when the relevant ad is clicked by user on the website.
What Is PPC ?
Pay per click (PPC), also called cost per click, is the most important Digital Marketing Tool model used to direct traffic to your website. In the simplest form of PPC an advertiser pays the publisher (typically a website owner) when the relevant ad is clicked by user on the website. It is defined simply as "the amount spent to get an advertisement clicked."
Search Advertising
Search advertising is the concept in which the advertisement related to business is placed on web pages and appears on search queries made by the customer. Search advertising is used to generate leads and sales.
Email Marketing
E-MAIL marketing is a direct form of marketing which is used to establish connections with the target audience, and uses electronic mail as a weapon for communicating with the audience by sending commercial or fund raising messages.
Lead Based Marketing
Leads based marketing interprets that “More leads means more sales”. We offer lead based marketing to our clients. Lead based marketing is a strategic combo of seo services and ppc services. Lead based marketing is one of the most popular method of digital marketing.
Affiliate Marketing
The concept of affiliate marketing is similar to ppc advertising. In the process of affiliate marketing, we ask other websites (affiliates) to promote your service or product and for that you have to pay a sum of money to the affiliates. We have experts in affiliate internet marketing and provides our clients the best.
Display Advertising
Online display advertising has an immense power to influence customers online through the banner with various attractive formats. Display advertising is used to influence customers, generate leads and create brand awareness globally.
Product Listing Ads
Product listing Ads is also known as Google Shopping Ads, it is used to drive sales for ecommerce business. It is the method in which products from your ecommerce business is placed on the top of the google search result pages.
What we mean by Pay per click (PPC)?
Pay per click (PPC) or cost per click, is a segment of digital marketing or we can say it as an internet advertising practice to redirect traffic from a website (a host website/ publisher, most frequently visited by target audiences) to a target website (advertiser website/your business website), when your ad or link is being clicked at the host website. Advertiser websites pay the publisher website when a specific ad is clicked. Generally, it is the amount spent to get a single click on your advertisement to direct an inbound traffic to your website.
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